What if a recruitment campaign didn’t look like recruitment at all?
For Drumelia Real Estate, Neurgasm developed a social-first recruitment campaign built around the brand’s strongest visual asset — its properties.
Instead of simply announcing open positions, the villas became part of the story themselves.
Through a series of surreal AI interventions, they asked for more reels, more stories and more attention — turning a standard recruitment message into something designed to stop people on social.
- Client
- Drumelia Real Estate
- Project
- Social Media Recruitment Campaign
- Type
- Social Campaign
- Scope
- Creative Direction / AI Visualization
- Format
- Social Video Content
- Channel
- Drumelia Social Media
Let the properties do the recruiting.
The campaign used Drumelia’s villas as the main characters.
Rather than placing recruitment messaging on top of standard property content, we built the idea into the visuals themselves — creating a series of unexpected moments around the homes and the need for new social media talent.
The result was a campaign that still communicated the hiring message, but felt much closer to Drumelia’s visual world.
Recruitment, without looking like a job ad.
The campaign was designed specifically for social media — short, visual and easy to understand without needing a long explanation.
The aim was to make the hiring message feel like content first and recruitment second.
Make the message part of the idea.
Neurgasm helps brands turn practical messages into creative campaigns people actually want to stop and look at.
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