Before the activation, there was the idea.
For the launch of Bo+Tee’s winter collection, Neurgasm developed a fictional ski resort concept designed to tease the season before the brand’s real-world winter activation took place.
Instead of announcing the collection in a conventional way, we created a visual world that made it feel as though Bo+Tee had already opened its own ski destination.
- Client
- Bo+Tee
- Project
- Winter Collection Drop
- Type
- Social Campaign
- Scope
- Creative Concept / AI Visuals
- Deliverables
- 8 Campaign Visuals
- Format
- Still Images
- Channel
- Bo+Tee Social Media
What if Bo+Tee opened a ski resort?
The collection gave us the starting point: winter, ski, altitude and escape.
From there, Neurgasm built a fictional branded resort around the drop — using the campaign to introduce a bigger world around the collection.
We created eight still visuals designed to feel believable, aspirational and made for social.
The campaign came before the real-world moment.
The visuals were published across Bo+Tee’s own social channels as part of the winter collection launch.
Their role was to build curiosity around the drop and create the feeling of a real Bo+Tee winter destination before the physical activation took place later.
The later physical activation was not developed by Neurgasm.
