The collection already had a world. We gave it a runway.
For the launch of Oh Polly’s Sirocco collection, Neurgasm worked from the brand’s initial brief and developed the visual direction further into a fictional runway set in Morocco.
The aim was to create something that felt believable enough to be real, while giving the collection a stronger visual story for social.
- Client
- Oh Polly
- Project
- Oh Polly, Sirocco
- Type
- Social Campaign
- Scope
- Creative Concept / AI Visuals
- Deliverables
- 8 Campaign Visuals
- Format
- Still Images
- Channel
- Oh Polly Social Media
A runway that never happened.
Instead of presenting the collection through a standard fashion campaign, we imagined a full runway moment built around the mood of Sirocco.
Using Oh Polly’s clothing and collection direction as the starting point, we developed eight campaign visuals that placed the pieces inside a larger fashion world inspired by Morocco.
The imagery was designed to feel like documentation from a real show rather than a typical generated campaign.
More than showing the clothes.
The goal was to create content that could make people stop, look twice and engage with the launch as if they were seeing a real fashion moment.
The campaign was published across Oh Polly’s own social channels as part of the Sirocco collection launch.
Build the world around the product.
Neurgasm helps brands turn launches into visual concepts that feel bigger than the product itself — creating content designed to stop the scroll and stay in people’s minds.
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