For the launch of ghd sculpt, Neurgasm developed a series of creative directions exploring where the event could take place and what the experience could feel like.
Working from GHD’s brand guidelines, we looked for a setting that felt unexpected while still matching the brand’s clean, sculptural and contemporary identity.
The final direction: a dramatic quarry in Sicily.
- Client
- GHD
- Project
- ghd sculpt launch
- Location
- Sicily, Italy
- Date
- July 2026
- Type
- Influencer & Press Launch
- Scope
- Creative Concept / Event Visualization
- Deliverables
- 8 Concept Visuals
From product launch to destination experience.
The idea was to move away from a conventional event setting and create something guests would remember.
Neurgasm developed the quarry concept and visual direction around the launch, exploring how the product could live within the space and how different moments of the event could feel.
We created eight concept visuals, including the entrance, dinner setting, DJ booth, product placement and large chrome sculptural elements.
The visuals gave the client a clear picture of the idea before the event moved into production.
The location became part of the concept.
The quarry offered something very different from a traditional launch venue.
Its raw, monumental setting created a strong contrast with the polished design language of GHD — giving the event a distinctive visual identity while still feeling connected to the brand.
See the idea before it exists.
The visualizations were created as a creative starting point rather than a final technical event design.
They allowed the team to explore the atmosphere, scale, product placement and key moments of the event before moving into detailed production.
The final event used the concept as inspiration, with the production team developing the technical and physical execution from there.
See it before you build it.
Neurgasm helps turn an early brief into a clear creative direction — giving brands the idea, atmosphere and visual starting point before production begins.
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